Use anonymyzed (i.e. cookieless) tracking to align with possible GDPR regulations. This prevents tracking with user-identifiable information and can affect the analyses results. Please consult with your account manager before activating this feature.

Key Benefits

  • Ensure tracking without violating user privacy
  • Track website usage inline with GDPR regulations


Available for all Intelligence customers using Pixel v4, Tag Integration, or the Smart Pixel.

How does it work?

  1. Enable anonymised tracking / opt-out of user-identifiable cookies.
  2. Set cookie to enable anonymous tracking.
  3. If applicable: Exclude additional user-identifiable parameters (such as URM categories).
  4. In order to start normal tracking again, remove the user-identification opt-out cookie.

Related Topics

Download the new Pixel incl. the documentation here.
If you are using the Smart Pixel, follow the documentation here.