Use anonymized (i.e. cookieless) tracking to align with possible GDPR regulations. This prevents tracking with user-identifiable information. Note that when activated, this precludes you from analyzing cross-visiting behaviour. Please consult with your account manager before activating this feature.

Key Benefits

  • Ensure tracking without violating user privacy
  • Track website usage inline with GDPR regulations


Available for all Intelligence customers using Pixel v4, Tag Integration, or the Smart Pixel.

How does it work?

  1. Enable anonymised tracking / opt-out of user-identifiable cookies.
  2. Configure options to your needs.
  3. Let users decide if they want to allow user-identifiable tracking or not.

Related Topics

Download the new Pixel incl. the documentation here.
If you are using the Smart Pixel, follow the documentation here.

What is Anonymized (aka Cookieless) Tracking?