The Segmentation Builder has been available in Mapp Engage for a while now. It offers an intuitive drag and drop infrastructure and allows you to create simple and complex target groups (or segments) for your campaigns.
Key Benefits
Intuitive configuration of complex campaign target groups, including advanced email behavior criteria
Quick insights on current target group size and dynamics
Quick insights on current campaign audience size
Accelerated execution time for segmentation use cases thanks to faster and more reliable technology
When Does This Change Take Effect?
When?
What?
What does this mean for me?
Autumn 2020
OldSelectionsdeactivated
You will no longer be able to use this feature.
Do I have to take any action?
Yes. Your existing selections will not automatically migrate. You need to:
create them again in Segmentation Builder
adjust your campaigns accordingly
Please ensure you have taken the above actions as per the phase out plan so your campaigns can continue running seamlessly.
Important
You might have already received communication regarding the concrete dates of the phase-out plan. If you haven’t received it or if you have any questions, please contact your Customer Success or Account Manager.
How does Segmentation Builder work?
Segmentation Builderis a graphical drag and drop interface that allows you to create target groups (segments) for your campaigns.
Created segments can be used to add contacts to groups, allow very specific targeting of emails and can also be used inAutomations.
How do I create a segment?
OpenContacts>Segmentation Builder
ClickCreateand name the segment
Select the criteria you want to be used fromContact ProfileandEmail Activity
Drag criteria to the right-hand pane
Edit your criteria
ClickSaveandPublish
Once published, you can actively deploy your segment in your campaigns.
Learn more in Mapp Helpor reach out to your Customer Success or Account Manager.
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