Map data in Tag Integration

Here you'll learn how to map the Shopify store data that is exposed under window_ti via Mapp Tag Integration.

It is a simple two-part process:

Create a parameter that reads the data from the _ti object. Example: To track the pageName, create a parameter in Tag Integration like this:
Map the data to the Mapp Intelligence plugin in your container within the Mapp Intelligence plugin

Now the page name of page requests will have whatever will be in _ti.pageName (which is the URL of the page without parameters).

Attribute overview of _ti object

Attribute	Description	Suggested mapping
pageName	URL without parameter, or 'Order confirmation' on Thank You - page after order.	Page → Page name
customerId	customerId, in case a visitor is logged in.	Visitor → Customer Id
contentCategory	Depending on where you are the values can be home, product, collection, account, order, search results, article, or cart.	Page → Content Groups
contentSubcategory	In the account section, you have these subcategories: details, addresses, login, or register.	Page → Content Groups
internalSearch	Search term on the search result page.	Page → Internal Search Phrase
productCost	Product price. Will be calculated based on the quantity during the order or when multiple items are added to the cart at once.	Product → Product Costs
productId	The variation ID of a product.	Product → Product Name or ID
productParentId	The product ID of products	Product → Product Categories
productName	The title of a product.	Product → Product Categories
productQuantity	The amount of a product.	Product → Product Quantity
productCategory	Product type.	Product → Product Categories
shoppingCartStatus	Possible statuses: view: product detail add: added to basket del: deleted from basket conf: order confirmation add-wl: added to wishlist del-wl: deleted from wishlist Please note that status "checkout" is only available to Shopify Plus customers and the tracking script needs to be added manually to the checkout app.	Product → Shopping Cart Status
currency	The currency ISO code.	Product → Currency
orderId	The ID of an order.	Product → Order ID
totalOrderValue	The total value of an order, incl. taxes.	Product → Total Order value
couponValue	Value of coupons during order.	Product → Predefined → Voucher Value

Attribute overview of _ti object

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