Here you'll learn how to map the Shopify store data that is exposed under window_ti via Mapp Tag Integration.

It is a simple two-part process:

  1. Create a parameter that reads the data from the _ti object. Example: To track the pageName, create a parameter in Tag Integration like this:
  2. Map the data to the Mapp Intelligence plugin in your container within the Mapp Intelligence plugin

Now the page name of page requests will have whatever will be in _ti.pageName (which is the URL of the page without parameters).

Attribute overview of _ti object



Suggested mapping

pageNameURL without parameter, or 'Order confirmation' on Thank You - page after order.Page → Page name
customerIdcustomerId, in case a visitor is logged in.Visitor → Customer Id
contentCategoryDepending on where you are the values can be home, product, collection, account, order, search results, article, or cart.Page → Content Groups
contentSubcategoryIn the account section, you have these subcategories: details, addresses, login, or register.Page → Content Groups
internalSearchSearch term on the search result page.Page → Internal Search Phrase
productCostProduct price. Will be calculated based on the quantity during the order or when multiple items are added to the cart at once.Product → Product Costs
productIdThe variation ID of a product.Product → Product Name or ID
productParentIdThe product ID of productsProduct → Product Categories
productNameThe title of a product.Product → Product Categories
productQuantityThe amount of a product.Product → Product Quantity
productCategoryProduct type.Product → Product Categories
shoppingCartStatusEither 'view' (product detail), 'add' (when adding to basket) or 'conf' (during order).Product → Shopping Cart Status
currencyThe currency ISO code.Product → Currency
orderIdThe ID of an order.Product → Order ID
totalOrderValueThe total value of an order, incl. taxes.Product → Total Order value
couponValueValue of coupons during order.Product → Predefined → Voucher Value