Labels are a useful means of organizing your segments, especially, if you manage a large number of segments in your Engage system. For example, you can have a labeling system that helps you identify segments related to specific campaigns or all related to newsletters, etc.

Here is how to use labels in Mapp's Segmentation Builder.


Create / Add a Label

The process for creating and adding a label is the same. If the label already exists, this process will add it to the segment. If not, this process will create the label and add it to the segment.

  1. Open the segment and click on the info icon.

  2. Scroll down to the bottom of the Info panel, until you reach the Labels section.

  3. Type the label name in the Labels field, then check the check box next to it and click Apply. The label has been created / added.

Filter by Label

  1. In Segmentation Builder main view, click inside the Filter by labels search bar.
    All available labels will appear as a drop-down list. You can also type the label name in the search bar.
  2. Check the box next to the label you want to filter on.
    All segments that have this label will appear on the list.