The Mapp Empower Magento Extension (Plugin) allows merchants to drive more revenue by connecting their Magento store to the Mapp Empower email marketing platform.
With the Magento plugin, merchants leverage customer activity to support lifecycle marketing programs. Marketing programs can include promotional and transactional messages, abandoned cart reminders, coupon distribution, and more. Merchants can create segments in either their Magento store or their Empower account, these segments are synchronized automatically.
Advantages of the Mapp Empower Magento Extension v2.3.2
Transactional messaging advantages:
Send triggered messages that are based on Magento customer events through Mapp Empower.
Transactional template synchronization advantages:
Synchronize message templates automatically or on-demand with mapping for personalization tags.
Send abandoned cart reminders that you configure in Magento via Mapp Empower.
Synchronize subscribers to customer newsletters over to Mapp Empower automatically or on-demand.
Offer coupon distribution and redemption.
Synchronize Magento store coupons to Mapp Empower coupon banks for distribution.
Use coupon redemption data to create segments for remarketing.
Create customer segments in both Magento and Mapp Empower and synchronize these segments easily.
For more information about this feature or to have this plugin enabled for your account, contact your Account Manager.