The Adobe Commerce platform sends Magento data sets to Mapp Engage, so that you can use them in behavior-targeted marketing campaigns. Magento data sets include data on customers, subscribers, or orders, among others.
As of December 2022, we only versions 2.4.4 and newer.
Prerequisites
An active Magento account.
An active Mapp Engage account with two feature switches turned on:
mapp_connect_enabled
mapp_connect_magento_enabled
Key Benefits
Fast and simple integration with the Mapp Engage messaging solution.
Easily use existing eCommerce data for customer lifecycle email marketing.
Create highly efficient, targeted email campaigns through advanced tracking, segmentation, and personalization features.
Use cases
Establish and control the synchronization between Magento (Multi-Site) and Mapp Engage.
Use field-mapping templates to define how Magento data sets are stored in Mapp Engage.
Make Magento 'Customers' available in Mapp Engage and use in digital marketing campaigns.