The Magento M2 Add-On is targeted at merchants who use the Magento M2 eCommerce platform. A vast majority of their customers come from the SOHO (small-office, home-office) and SME (small and medium enterprises) segments who use the free Open Source edition. The add-on also supports enterprise customers who use the (managed) Magento Commerce Cloud. These merchants usually send transactional emails. Transaction emails include order confirmations, status updates, and password changes. These merchants can also approach their customers with targeted and personalized offers to increase sales.
To use the Magento integration, two feature switches must be turned on for the add-on.
Fast and simple integration with the Mapp Engage messaging solution. This integration provides standard functionality that includes:
Deliverability and tracking features,
Easily use existing eCommerce data for customer lifecycle email marketing.
Create highly efficient, targeted email campaigns through advanced tracking, segmentation, and personalization features.
Key Features and Use Cases
Establish and control the synchronization between Magento (Multi-Site) and Mapp Engage.
Use field-mapping templates to define how Magento data sets are stored in Mapp Engage.
Make Magento 'Customers' available in Mapp Engage and use in digital marketing campaigns.
Save order data in Transactional Related Data.
Subscribe customers to a newsletter.