List of Objects used in Example Configurations
This page includes some of the objects we created in Mapp Engage for the purpose of creating examples in our online documentation. You may use them for reference.
Groups
| Name | Description | Use |
|---|---|---|
| Master_Email | Group of contacts who wish to receive email communications | A master distribution list to be used with different segments to create a campaign audience for email sendouts |
| Master_SMS | Group of contacts who wish to receive SMS communications | A master distribution list to be used with different segments to create a campaign audience for SMS sendouts |
| UK_Competition_Winners | Group of contacts who have won a prize in a recent competition | A regularly updated list of competition winners who can then be notified of their win |
| UK_Low_Level | Group of contacts with low purchase value | Can be used in segmentation to exclude contacts with low-value purchases from certain high-value sendouts |
Attributes
| Name | Description | Use |
|---|---|---|
| First_Purchase_Value | Populated when a contact makes a purchase to indicate the value of their first purchase | Can be used to target new customers in different ways when we don't yet have much additional info about them |
| Loyalty_Level | Populated with value 'Bronze', 'Silver', 'Gold' or 'Platinum' based on their total purchase value | Can be used in segments, dynamic blocks or whiteboards to make sure contacts are sent appropriate message content |
| Opt_In | Populated True or False to indicate whether a contact can be communicated with or not | Can be important in making sure only contacts who have opted in receive certain types of communication |
Prepared Messages
| Name | Description | Use |
|---|---|---|
| Abandon_Cart_Reminder | Prepared email message that reminds a contact that they have items in their cart | Typically this will remind the contact that they have items in their cart, and may encourage them to complete the purchase by including free shipping |
| Promo_25 | Prepared email message that may be sent to contacts as part of a promotion offering a discount | Variations of this message may include a discount voucher, free shipping offer or other promotion that will be of interest to the contact |
| Purchase_FollowUp | Prepared email message that can be sent to a contact following purchase activity. There may be several variations of this message | Different variations of this email may thank contacts for making a purchase, make additional product information available, or recommend additional products to complement the recent purchase |
| UK_Birthday_Email | Prepared email message wishing contacts a Happy Birthday | Used in a birthday campaign to show appreciation for contacts by wishing them a Happy Birthday |
| UK_Congratulations | Prepared email message letting a competition winner know about their win | Used as a one-off notification |
| UK_Flash_Sale_Notification | Prepared email message notifying contacts of an imminent sale | Different variations can be sent to make contacts aware of up-coming sales such as Black Friday |
| UK_Newsletter | Prepared email message containing news, events, competitions etc. | Used as part of a weekly or monthly sendout to keep contacts up to date with the business |
| UK_Product_Promotion | Prepared email message notifying contacts of additional products on sale | A follow-up to the initial sale notification detailing other products that the client might be interested in |
| UK_Subject_Test_A UK_Subject_Test_B | Two prepared email messages that have the same content, but different subject lines | Used in A/B testing to decide on the best subject line based on open rates |
Segments
| Name | Description | Use |
|---|---|---|
| UK_Birthday | Criteria checking for contacts who are having a birthday on the run date and are in the UK | Used to identify contacts having a birthday (or other anniversary such as 1 year since they opened an account) |
| UK_Lapsed | Criteria includes checking activity status of the contact and the Country is UK. If the activity status is Lapsed, it indicates the contact has had little activity recently | Used to make sure lapsed contacts are not targeted in most campaigns, as that would result in a poor sender reputation. But targeting lapsed contacts in a special sendout can be a useful way of trying to reactivate them |
| UK_Opt_In | Criteria includes checking the Opt_In attribute for True and the Country is UK | Used as part of a sendout to make sure only contactable people are included |