To attach a special parameter to all links of a message. These parameters enable an external web analytics system to recognize and evaluate the various email campaigns of Engage. For an overview of the various levels of integration, see Web Analytics Integrations.
The steps below can be used to integrate all of the web analytics tools that are described under Web Analytics Tool Integration with the exception of ATI Internet. For instructions on how to set up an integration for ATI Internet, please see Integrate AT Internet (Level 1, external web analytics tool).