AMP for E-Mail allows you to design your email in a way that allows users to interact with the content more easily. Complete tasks such as confirming an appointment, signing up for an event, or filling out a questionnaire could be done directly in the email.
Virtual product catalogs could also be sent by e-mail. Opening a new browser tab and leaving the e-mail client is no longer necessary. In addition, the information in the e-mails should always be kept up to date.
AMP for Email is compatible with existing emails. The AMP version of the message is embedded into the email as a new MIME part, in addition to the HTML and plaintext, ensuring compatibility across all mail clients.
Limitation
- The tags amp-iframe, amp-analytics, amp-pixel are not supported
- The only option to track amp emails is via a static image
- When you use independent parameters to track email interaction, you do not generate a visit in Intelligence and the data is not linked to a particular page or action.
Independent parameters can be used to count the number of times a newsletter is opened, among others. Find more information here.
Example:
<body>
<!-- ... -->
<amp-img src="https://###your-trackdomain###/###your trackID###/ce?p=445&ce1=newsletter_2019_05" width="1" height="1"></amp-img>
</body>
XML