Navigation Path

  1. In the Main Navigation, click  Statistics​ > Group Messages.
    The ​Group Message Statistics​ window opens to the​ Email​ tab.

Purpose​

The overview in this window gives you access to statistics for all group messages that are sent in the system.

Statistics in Mapp Engage offer real-time reporting of the most important KPIs for your messages. Use data, graphs, and visual analysis to evaluate the success of your campaigns.

What Can I Do In This window?

  • Access message statistics data for your email, SMS, and mobile push sendouts that are sent in a group.

  • Select two or more messages for comparison.

  • Export an overview of message statistics data.

Tabs​

The Statistics area displays tracking data for email, AMP email, SMS, and mobile push notifications in separate tabs.

The data that is available for each channel varies based on the technical capabilities of the channel.

Actions​

Action

Description

​ View Statistics​

Opens the message statistics so that you can explore the performance of your message in more detail. The message statistics include delivery performance, recipient activity, and more.

​View Message​

Opens a preview of the message in the Message Preview. In this window you can view your message, review the personalizations, and send a copy of the message.

​Split Statistics​

Opens the Split Message Center. You can view and analyze the most important KPIs for each split variant and the main sendout.

​Compare​

Creates a comparative analysis of two or more messages. To start an analysis, select the check box next to two or more messages and click Compare. You can analyze 2–50 messages in a single comparison.

​Export ​

Generates an export that includes the group message statistics for all selected messages. The export includes a range of key KPIs for this message. For a list of the exported KPIs, see ​Exported Information: Group Message Statistics​.

Information​

Field

Description

​Type​

Displays the type of sendout.

  • Standard:​ The sendout was a group message. A group message is sent to most or all members of a group.

  • Split:​ A split sendout is the simultaneous sendout of two or more variants of a message. Each variant goes to a small portion of the total group.

  • Sub:​ A submessage is a message that is sent to one subgroup as part of a SuperMessage. The sendout of a SuperMessage results in the creation of a new message (the submessage) for each individual subgroup.

​Status​

Displays the status of the message.

  • Processing:​ Mapp Engage is preparing the message for sendout. Mapp Engage has not yet sent the message to any contacts.

  • Paused:​ A system user halted the message sendout temporarily. Mapp Engage no longer sends messages from this sendout. You can resume a paused sendout.

  • Canceled:​ A system user canceled the sendout manually. Depending on when the message sendout was canceled, some messages can already be sent. You cannot resume or reschedule a canceled sendout.

  • Sent:​ The sendout process for this message is complete. You can now view the message statistics to see how well your message performed.

  • Failed:​ Mapp Engage cannot complete the sendout process successfully. Start the sendout process again from the beginning. Failed​ messages cannot be resumed, but the generic single actions like View​,​Statistics​, and ​Edit are still available.

​Sendout​

This column shows the date and time when the message sendout was started.

​Group Name​ ​​

Displays the name of the sendout group.

​Email​

Displays the email address of the sendout group. The email address is not necessarily the from address that your contacts see in the inbox. You can see the from address in the Details area.

​Subject​

Displays the subject line of the email message. The subject line is visible to your contacts in their email inbox.

​Name​

Displays the name of the message in Mapp Engage. The message name is for internal use only. Your contacts do not see the message name.

​Category Label​

Displays all messages within a category. Enter the category code in the Category Label field and hit Enter. The list displays all messages in this category.

​Tags​

Displays any tags that were added to the message. You can add tags to a message during the message creation process to help with the management and organization of messages in Mapp Engage.

​Accepted​

Displays the number of messages that the receiving MTA accepted from Mapp Engage. Accepted messages are all messages that arrived at the client server and did not produce a bounce. Accepted messages include messages that are delivered to the inbox and to the spam and junk folders.

Accepted messages are calculated as Accepted = Sent - Bounced​

​Bounced​

Displays the number of messages that the receiving email server rejected. The system differentiates between hard and soft bounces. Messages that go into the spam folder or are answered through automatic replies such as out-of-office messages, are not bounces.

It occasionally happens that a receiving MTA incorrectly sends a bounce message back to the sending server. Mapp Engage compares these "false alarm" bounce messages with any recipient activity determined by the system, such as an open or a click. If a contact interacts with a message, the address is no longer considered a bounce. A false-alarm bounce does not contribute to the total number of bounces in the message statistics.

​Confirmed Open Rate​

The Confirmed Open Rate is the number of unique openers that are confirmed divided by the total number of accepted messages. Confirmed openers include all messages where the tracking pixel was displayed or a link was clicked. A recipient can open a message with images suppressed and not click any links, in this case, Mapp Engage does not register the open.

The Confirmed Open Rate is calculated as Confirmed Open Rate = Confirmed Opens / Accepted​

​CTR​

The Click Through Rate (CTR) displays the number of recipients who clicked divided by the number of accepted messages. Each recipient who clicks a link is a clicker.

The CTR is calculated as ​CTR = Clickers/Accepted​

Details​

Field

Description

​ID​

Displays the unique message ID. Mapp Engage assigns a unique message ID to every message when it is created.

​Channel​

Displays the sendout channel. Mapp Engage supports the following sendout channels: email, SMS, and mobile push.

​External Message ID​

Displays the external message ID. The external message ID is a value that is added to links during message sendout. This value is then transmitted to an external system, such as a web analytics tool or ecommerce shop. Example: Every time that you send a newsletter, you add the external message ID to every link in the email. This ID helps you track the performance of each newsletter in your ecommerce system and web analytics tool.

​From Address​

Displays the from address that is displayed in the recipient inbox. This address is not necessarily identical to the group email address. You define the from address in the group settings.

​Category​

Displays the message category. A message category is keyword that you assign to one or more related messages. Categories enable you to organize and identify related objects in the system.

​Size​

Displays the estimated size of the message. The size is calculated based on a personalized standard message that the system created. However, an individual message can be smaller or larger than the stated value.

​Attachments​

Displays any attachments that were sent with an email message.

​Processing Start​

Displays when the message processing began. Message processing can be scheduled up to a maximum of 72 hours before message transfer. The time frame for message processing and message transport is defined in the Prepare Sendout​ window.

​Processing End​

Displays when the message processing finished. If the entry is empty, message processing is not yet complete.

​Duration​

Displays how long it took to process the message. If the entry is empty, message processing has not yet begun.

​Transport Start​

Displays when the message transport began. The time frame for message processing and message transport is defined in the ​Prepare Sendoutwindow.

​Transport End​

Displays when the message transport finished. If the entry is empty, message processing is not yet complete.

​Duration​

Displays how long it took to transport the message. If the entry is empty, message transport has not yet begun.

​Group Size​

Displays the number of active members in the group when Mapp Engage started the sendout. This number does not reflect whether any addresses appear on a blacklist or Robinson list. If the sendout has a selection, the group size is not displayed. A selection changes the final size of the sendout.

​Selection​

Displays the name of the selection that is applied to the message, if any. Selections filter contacts who match criteria that you define. You can use selections to send targeted messages to a specific audience. If you did not apply a selection to the sendout, this line is empty.

​Skipped​

Displays the number of addresses that Mapp Engage skipped before sendout. An address can be skipped during sendout for several reasons. For example, the address is on a blacklist or Robinson list.

​Messages Sent​

Displays the total number of messages that the Mapp Engage mail transfer agent (MTA) sent.

​Hard Bounces​

Displays the number of hard bounces. A hard bounce is a message that was not delivered to the recipient due to a permanent problem. For example, a message sent to an email address that does not exist.

​Accepted​

Displays the number of Mapp Engage messages the receiving email server accepted. Accepted messages are all messages that arrived at the client server and did not produce a bounce. This number includes messages that are delivered to spam and junk folders.

Displays the number of messages that the receiving Message Transfer Agent (MTA) accepted. This number includes messages that are delivered to the inbox and to spam and junk folders. Accepted messages are thus all messages that arrived at the client server and did not produce a bounce.

Accepted messages are calculated as Accepted = Sent - Bounced​

​Confirmed Openers​

Displays the number of recipients who opened a message. Even if a recipient opens a message several times, it is only counted once. Confirmed opens include all emails where the tracking pixel was displayed or a link was clicked.

This information is displayed for group messages only.

​Clickers​

Displays the number of recipients who have clicked any link in the message. If a recipient clicks more than one link in the message, it only counts one time.

This information is displayed for group messages only.

​Conversions (Unique)​

Displays the number of recipients who have completed a defined conversion (for example, how many recipients completed a purchase).

This information is displayed for group messages only.

Related Topics​

​Reply Handling (tab)​
​Message Categories​
​Configuration for Sendout​
​Skipped Messages (tab)​
​Link Analysis (tab)​
​Calculation of Conversions​