A group attribute stores information that pertains to all recipients of a group. One single value stored in the attribute is valid for every recipient of that group.
The information stored in a group attribute applies only to the particular group for which it was created. It is not possible to use the information stored in one group attribute in a message being sent to a different group.
Group attributes are an ideal place to store data that changes frequently, and which is not recipient-specific.
Example
A travel agency stores the current prices for flights and holidays in group attributes. The prices can easily be imported in Mapp Engage and used in newsletters.
Adding Group Attributes
Group attributes can be created manually, or can be uploaded as either a CSV or XML file.
Create Group Attributes
CSV Format for Group Attribute Imports
XML Format for Group Attribute Imports