Engagement metrics allow you to gain deeper insights into the behavior of users and are useful to examine in detail how intensely a user is using your website.
This document shows some practical examples of how to filter on the engagement of a visitor. Use filters to create custom metrics or to filter on complete analyses. As this article is concerned with the attributes of a visitor (scope "Visitors"), you also can consider creating segments using these attributes.
Example of using custom metrics:
Further information on filter functions can be found in the training chapter Segmentation and Filter Options.
Information on how to filter metrics can be found in the training document Custom Figures.
A Best Practice on Engagement within a visit can be found here.
Visitors with more than 5 Visits overall
URM - Customer Profile Visits shows the overall number of visits since the first contact.
Visitors with more than 5 Visits overall and more than 2 Visits in the analysis period
Visitors with more than 50 Page Impressions in their lifetime
URM - Customer Profile Page Impressions show the overall number of page impressions since the first visit.
Visitors with more than 50 Page Impressions and more than 5 Visits in their lifetime
Visitors with more than 5 Visits in their lifetime and without order
Visitors with more than 5 orders in their lifetime and at least 2 orders in the analysis period
Visitors with interest in a certain website area
"CG02 Main Category" is the name of a content group. Use the name of a content group configured in your account instead.
Further information on how visitors preference is determined can be found in the training chapter Segmentation and Filter Options.