Shows the complete input into search engines, that were used to access the website.
The search phrase includes complete user input into the search field.
Use External Search Words for analyzing individual search words.
Example
A website visitor types "white shirt" in the search engine.
External search phrase: "white shirt".
External search words: "white", "shirt".
The majority of search phrases are depicted as "not provided". Among other things, this is caused by the suppression of the search words at https search requests via Google.