Shows the tracked referrer type on the entry page.
Mapp Intelligence differentiates
All entries via search engines.
Social Media Sources
All entries, that are no search engines, and that are listed in the marketing configuration (Mapp Q3 > Configuration > Marketing Configuration > Social Media Referrer).
All entries, that were not made via search engines or social media sources.
All entries, for which no other origin type could be recorded. This can be direct entries, access via bookmarks, or via email software.
Training chapter Referrer Analyses