The system registers this event when a contact joins or leaves an Acquire audience group.

Prerequisites

  1. Acquire must be activated, configured, and connected to your system. Settings in your system need to be modified. Tracking pixels must be created and added to the landing pages from which you want to collect data. For more information, please contact your customer service representative.
  2. You must have permission â€‹1603 Automations: Use Data Management Platform​ to view and use this event.

Configuration

SettingsDescription

Enters / Exits Web Audience (Mapp Acquire)

You can select up to 15 Mapp Acquire audiences. When you select multiple Acquire audiences, the system connects them with an OR operator.

  • Enters Web Audience (Mapp Acquire): When a contact fulfills the criteria of an audience group, Acquire adds the contact to the audience group or removes the contact from the audience group automatically. 
  • Exits Web Audience (Mapp Acquire): When a contact fulfills the criteria of an audience group, Acquire removes the contact from the audience group automatically. 

The system monitors activity from Acquire in real-time, registers the event, and moves the contact to the next step of your whiteboard.

Web Audience (Mapp Acquire) Allows you to select the audience from the drop-down list or to search for it in the search panel.

Only known contacts who proceed to a landing page that contains an Acquire tracking pixel can trigger this event.