This filter checks whether one of the following takes place:
Limitations
The Email Reaction filter does currently not work for split email sendouts.
Configuration
Reaction
This area determines how the system reacts to the behavior of your contacts.
Reaction | Description |
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Email Message Opened | The system checks whether each contact opened the email and selects only contacts who opened the email. |
Email Message Not Opened | The system checks whether each contact opened the email and selects only contacts who did not open the email. |
Link Clicked | The system checks whether each contact clicked a link in the email and selects only contacts who clicked a link. |
Link Not Clicked | The system checks whether each contact clicked a link in the email and selects only contacts who did not click any link. |
Email Message Not Opened or Email Message Opened
Setting | Description |
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Message Selection | |
Link Clicked or Link Not Clicked
Setting | Description |
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Link Type | Any Link: Includes all link clicks in all messages. Specific Link: Includes clicks on specific links in specific prepared, scheduled, or sent messages. Link Category: Includes link clicks in a certain link category.
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Message Selection | Group: Defines whether the system includes link clicks in messages in all groups or link clicks in messages in specific groups.
The group options are only available when "Any Link" or "Link Category" is selected in the Link Type area. Any Group: Checks for link clicks from all messages in all groups. This setting collects all click activity of your contacts, no matter what link they click. Specific Group: Checks for link clicks from messages in one or more groups. Click the input field to select a group from the drop-down list. You can select up to 15 groups.
Scheduled or Sent Email Message: Includes clicks for one or more scheduled or sent emails. The option that you select in the Link Type area affects the selection in the following ways: When you combine the "Any Link" link type with this message selection mode, you can select the group and up to 15 messages. When you combine the "Specific Link" link type with this message selection mode, you can select the group, message, and up to 15 specific links. When you combine the "Link Category" link type with this message selection mode, you can select the group and up to 15 messages.
Prepared Email Message: Includes link clicks from a specific prepared message. When you combine the "Any Link" link type with this message selection mode, you can select the group and up to 15 prepared messages. When you combine the "Specific Link" link type with this message selection mode, you can select the prepared message and up to 15 specific links. When you combine the "Link Category" link type with this message selection mode, you can select up to 15 messages.
The filter includes opens in group sendouts and single sendouts of the selected messages as long as the whiteboard plan is active. While the plan is active, the selected prepared messages cannot be deleted.
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Reacts to Email Message versus Email Reaction
This event and filter sound similar. It is important to understand the difference.
| Email Reaction (Filter) | Reacts to Email Message (Event) |
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Summary | Email Reaction: The system only checks once whether the contact opened or clicked the email. The filter creates a defined window of time when contacts must react to the email. | Reacts to Email Message: The system monitors the contact continuously. The system moves the contact ahead on the whiteboard plan when the contact opens or clicks the email. The event reacts to contact email activity immediately. |
Non-split | At a certain time, the system checks whether a contact has reacted to the email. | |
Split | Due to a current limitation, this filter does not work for the split email sendout. | Yes: Contacts who react to the email continue to the next step on the left split path. No: After the timeout, all contacts who have still not reacted to the email continue to the next step on the other split path.
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