This is a custom dimension of the type "E-Commerce Parameter". In this dimension, information on products and orders is collected.

The standard scope of this dimension is "Actions" or "Direct".


We cannot provide further information here, as each Parameter is configured individually in your Mapp Intelligence system.

For further questions please contact your Mapp Intelligence administrator.

Further information

Learn more about typical use cases in the training chapter "Setup Options for the Tracking of Elements"

How to set up custom parameters