The direct mail channel allows you to send printed mail to your contacts. Mapp's direct channel solution is set up in partnership with optilyz. Mapp and optilyz are integrated via API. 


To make use of this feature, you need to have a contract with optilyz. If you have no contract with optilyz, reach out to your Customer Success or Account Manager at Mapp for information and support.

Key Benefits

With Mapp's Direct Mail solution, you can reach out to your contacts with highly personalized print mail. 

  • Combine and automate online and offline campaigns with the help of Mapp's Whiteboard.
  • Choose from a variety of formats - letters, postcards, gift cards, vouchers, catalogs, or your custom format.
  • optilyz validates postal addresses for you, so that you only print and send mail that can be delivered.
  • Reach contacts who are not active on other channels, or who don't fulfill double opt-in requirements for email communication - direct mail doesn't require any kind of opt-in.

Use Cases


Further Information