With the Detect AdBlock Plugin in Mapp Tag Integration, it is possible to identify users with activated ad blockers who visit your site. This works because the plugin tries to execute an external JavaScript as soon as the user accesses your website. For users who have activated an ad blocker or similar, the integration of the JavaScript file to be loaded is prevented. Accordingly, this user can be identified as a user of ad blocking software.

The plugin provides this user information so that Mapp Intelligence can evaluate this data as the value of a session parameter in your account.