Data Usage (tab)
Navigation Path
- In the Top Navigation, click
| 
.
⇒ The Account window opens. Click Data Usage.
⇒ The Data Usage window opens.
Purpose
This informational window shows the data usage of your Mapp Acquire platform.
What can I do in this window?
Review the pixel events and interaction events that you created and their performance.
Review how much data those events consumed within the last month and the current month.
See how consumption is displayed relative to the amount of space available to you.
Data Usage Per Event Type
Item | Description |
|---|---|
Clicks | Shows the percentage of data that was collected from the click trackers that you generated from your pixels. To toggle the display of data that is related to click events, select Clicks. |
Pixels | Shows the percentage of data that was collected from your on-site pixels. Visitor traffic to your website triggers these events. To toggle the display of pixels-related data, select Pixels. |
Impressions | Shows the percentage of data that was collected from impression trackers you generated from your pixels. To toggle the display of data that is related to impression interactions, select Impressions. |
Data Usage Monthly Totals
Item | Description |
|---|---|
Usage this month | Shows the total data usage of your click and impression traffic as well as pixel-based and interaction-based traffic for the current month. The time frame starts at midnight of the first calendar day of the month and ends one day before you view the chart. |
Usage last month | Shows the total data usage of your click-, impression-, and pixel-based traffic for the previous month. The time frame starts at midnight of the first calendar day of the month and ends at midnight of the last calendar day. |
Data Events Per Day (Month to Date)
Item | Description |
|---|---|
Clicks | Shows the amount of data that were collected from events that are based on clicks for each day of the current month. To toggle the display of data amounts that were collected from click-generated events, select Clicks. |
Pixels | Shows the amount of data that were collected from events that are based on website traffic (pixels) for each day of the current month. To toggle the display of data amounts that were collected from pixel-generated events, click Pixels. |
Impressions | Shows the amount of data that is collected from events that are based on interactions with impressions for each day of the current month. To toggle the display of data amounts that were collected from interaction-generated events, select Impressions. |
Point to a node on a line in the graph to see how much data was collected for that event type on that day.
Number of Active Audiences (Month to Date)
Item | Description |
|---|---|
Custom Audiences | Shows the number of active audiences from the custom audiences that you defined. The time frame starts at midnight of the first calendar day of the current month and ends one day before you view the chart. |
Lookalike Audiences | Shows the number of active audiences from the lookalike audiences that you defined. The time frame starts at midnight of the first calendar day of the current month and ends one day before you view the chart. |