Custom Success Event (tab)
Navigation Path
- In the Main Navigation, click
.
⇒ The Data Collection Overview window opens. - Click the Configure button by the desired pixel.
⇒ The Configure On-Site window opens. - Click the +Add tab and select the Custom Success Event option.
⇒ A tab opens where you configure the new custom success event.
Purpose
Collect data about web traffic and visitors who trigger an event you define that corresponds to a business goal. You can collect geographical and device data as well to gain a clear picture of your visitors and customer base.
What can I do in this window?
- Specify conditions under which data is collected for this custom success event and the click event that increments your custom success event count.
- Assign a monetary value to each occurrence of the targeted event.
- Populate pixels on an external network or advertiser platform with the visitors that were captured with this custom success event.
Conditions
Condition | Description |
|---|---|
All Pages | Collects data from all web pages of the website the on-site pixel is placed on. |
Clicked on Any Ad | Includes information on visitors who clicked any ad in the website the on-site pixel is placed on. |
Day of Week | Collects web traffic that occurs on the days that are specified. |
Page Text | Specifies text that web pages must contain or cannot contain to collect visitor and web traffic data. Text in iframes is not checked. |
Page Title | Specifies the title text that web pages must contain or cannot contain to collect the associated visitor and web traffic data. |
Pages Viewed | Collects associated visitor and web traffic data only when the specified number of pages is viewed during one visit. |
Referrer URL | Collects associated visitor and web traffic data only when the visitor comes from the specified URL or from a URL that contains the specified string. |
Time on Page | Collects associated visitor and web traffic data only when the specified visit duration on a page is satisfied. |
Time on Site | Collects associated visitor and web traffic data only when the specified visit duration on a website is satisfied. |
URL | Collects the URL the visitor visited when the URL contains, or does not contain, the specified text string. |
Advanced Condition | Description |
|---|---|
Ajax Click | Collects data when a visitor clicked a specific element within a page and did not leave the page. |
Cookie | Collects data when the specified string matches a text string in the cookie. |
Page Source | Collects data when the specified string matches text in the page where the event took place. |
Product Price | Collects data when the specified minimum or maximum price appears on the page. |
Configuration
Field | Description |
|---|---|
Custom Success Event Name | Enter a name for the custom success event that reflects the business objective you want to capture data about. |
Assign Value | Enter the monetary value that you want to assign to each occurrence of the targeted event. |
Expiration | Select the check box to activate an expiration period within which a visitor must respond to count the event as a custom success event. You can specify the expiration period in minutes, hours, or days. |
Deduplication | Select the option for how custom success events are counted per user.
|
Trigger External Pixels (optional) | Check the Select External Pixels box to specify the pixels of the external platform you want visitors to populate that this custom event captures. |
Platform | Specify the network or advertiser platform where the pixel that you want to populate resides. The drop-down list includes the platforms that are integrated with your software. The platform that you select determines the drop-down lists and fields that open for you to specify the external pixel.
|
Create | Click to create an external pixel on the specified platform. |
Cancel | Click to cancel your entries. |
Search | Enter a string to search for an external pixel within your account on the specified platform. |
Create New Conversion Pixel | Enter two or more characters to search for a specific advertiser. |
Create | Enter the name of the external pixel you would like to create and click Create. |
URL | For a custom platform, specify the URL where your image, script, or iframe resides. |
JavaScript without <script> tag | Enter the JavaScript you want to insert into the specified image, script, or iframe. |
Information
Item | Description |
|---|---|
Condition | Lists the conditions that you can add to the query to specify what data to collect. |
Configuration | Lists the field to name the conversion and the check box to populate external pixels. |
Attribution Post Click | Indicates that the monetary tally is incremented after the targeted event is clicked. |
Deduplication | Allows you to specify when the targeted event is added to total achieved outcomes. |
Trigger External Pixels (optional) | Opens supplementary input fields and drop-down lists to specify an external platform and external pixel to populate with the visitors that are collected by this conversion. |