- In the Main Navigation, click
⇒ The Custom Audience window opens. .
Review custom audiences and their basic details.
What can I do in this window?
Create a custom audience.
Copy, view, and delete a custom audience.
Set an audience to be updated in real time with new users active on your website who match the audience profile.
Get insights about the performance of a custom audience.
Opens the Create Audience window.
Enables write mode in the input field for the audience name so you can change the entry.
Sets an audience to be updated in real time with the users who visit your website that match this audience profile. The newly added users are sent to the assigned platform to synchronise campaign sendouts in real time with your website activity. To see why an audience is not eligible for real-time matching, click.
Opens the Copy Audience window for the selected custom audience.
Opens the View Audience window for the selected custom audience.
Opens the Audience Insights window for the selected custom audience.
Deletes the selected custom audience after a confirmation prompt.
Change Display Options
Sorts the list in ascending order by the elements in respective column.
Sorts the custom audiences in ascending order by the respective item.
Sorts the custom audiences in descending order by the respective item.
Displays the name of the custom audience.
Indicates if the audience was enabled or is ineligible for real-time matching.
Displays the platform to which the custom audience was exported. It is this platform that collects data about the audience.
Displays the change in audience size since the last update. Audiences are updated every 24 hours with the new visitors collected on your website.
Displays the date this custom audience was created. This date corresponds to the first time the custom audience was exported to the specified platform.
Displays the user who created the custom audience.
To search for a custom audience, enter a text string in the input field.