Mapp Intelligence allows user-centric tracking. It also includes cross-channel and cross-domain tracking.

This allows analyzing cross-visit behavior of users that visited multiple websites or utilized multiple (mobile) devices.


Two options are available to achieve this:

  • Recognition via Ever ID

  • Recognition via Customer ID


If this feature is not used correctly, it can happen that the same Ever ID or Customer ID is assigned to multiple users. This would have a significant impact on the quality of your data. Therefore, please ensure you use this feature correctly!


Recognition via Ever ID

In order to recognize a user based on the Ever ID, it must be transmitted from one domain to another (Cross-domain tracking). Therefore, you have to add two additional URL parameters to the link to the other website.

If the user clicks the link, they will be taken to the new page where they will receive the same Ever ID that he had on the previous page.

  • URL parameter "wt_eid" includes the Ever ID
  • URL parameter "wt_t" contains a timestamp.
    This is needed in order to ensure the Ever ID is valid for no longer than 15 minutes. This will minimize the probability of such a link being posted and, for example, evaluated multiple times with the same ID. Otherwise, all of the visitors would receive the same Ever ID and, therefore, be counted as 1 visitor!).

Example 1:

http://new.domain.com/start.html?wt_eid=2135817235100536326&wt_t=1358414378580
TEXT

Example 2:

http://new.domain.com/start.html#wt_eid=2135817235100536326&wt_t=1358414378580
TEXT


Recognition via Customer ID

In order to recognize a user based on the Customer ID, it must be transmitted from one page to another. Therefore, you have to add two additional URL parameters to the link to the other website.

If the user clicks the link, he will be taken to the new page and receive the same Customer ID that he had on the previous page.

  • URL parameter "wt_cd" includes the Customer ID
  • URL parameter"wt_t" contains a timestamp.
    This is needed in order to ensure the Customer ID is valid for no longer than 15 minutes. This will minimize the probability of such a link being posted and, for example, evaluated multiple times with the same ID. Otherwise, all of the visitors would receive the same Customer ID and, therefore, be counted as 1 visitor!).

Example 1:

http://new.domain.com/start.html?wt_cd=213581723100536326&wt_t=1358414378580
TEXT

Example 2:

http://new.domain.com/start.html#wt_cd=213581723100536326&wt_t=1358414378580
TEXT


Adding Referrer Information

For app-tracking in particular, sending referrer information is important. This ensures when using a link from the app to the website, the visit is not counted as direct access in the campaign tracking. This does not need to be considered when switching between two websites.

  • URL parameter "wt_ref" includes the Referrer

In the example, we also send Ever ID und timestamp.


Example 1:

http://new.domain.com/start.html?wt_eid=2135817235100536326&wt_ref=http%3A%2F%2Fwww.mapp.com%2Fen%2Fhome.html&wt_t=1358414378580
TEXT

Example 2:

http://new.domain.com/start.html#wt_eid=2135817235100536326&wt_ref=http%3A%2F%2Fwww.mapp.com%2Fen%2Fhome.html&wt_t=1358414378580
TEXT