Navigation Path​

  1. In the ​Main Navigation​, click ​Content​ > ​Content Store​.
    ⇒ The ​Content Store​ window opens to the ​All Files​ tab.
  2. Click ​Create​ .
    ⇒ The ​Content Store Element​ window opens.


In this window, you add content to the content store. The content store is a central storage area in Mapp Engage. Here you can upload various types of content for easy reuse in message and landing page creation:

  • Images
    • JPEG
    • GIF
    • TIFF
    • PNG
  • Text
    • Plain Text
    • Rich Text
  • File Formats
    • CSV
    • XML
    • HTML
  • Media
    • Video
    • Music
    • Audio
  • Other
    • Multipart message
    • Application





Closes the window without saving any changes.


Saves the new element in the content store.





Defines the name of the content store element. The name is used internally to identify the content store element. The name does not have to be unique.

The maximum length is 60 characters. If you do not enter a name, the system automatically assigns the name "New Content Store Element."


Defines a description of the content store element. The description is inserted as an ALT text when you use the image in a message. If the image cannot display for any reason, the Alt text replaces the image.

​Content / Attachment​

In this area, you select whether to upload a file or add HTML content.

​Expiration Date​

Defines how long the CSE is available on the system. Enter a specific expiration date or select ​Automatic Expiration Date​. Unless otherwise specified, elements expire automatically 180 days after the last time that they are accessed.

If the Automatic Expiration Date box is unchecked, the element is always deleted at the specified date, whether it has been accessed or not.

​Upload File​

Uploads content from a file. Enter a path of the file or click ​Browse​ to select a file from your computer.

Mapp Engage displays an error if you upload a file that is larger than 500 KB. Large attachments and images have a negative impact on the deliverability of your email. To save space, Mapp Engage removes unnecessary metadata from image files.

Mapp Engage does not allow file types that can contain malicious code. For example, you cannot upload an executable file (.exe), a link file (.lnk), or an mp3 file (.mp3). These file types are restricted for your security and protection, and that of your contacts. In addition, Mapp Engage scans the files that you upload with an antivirus scanner. If Mapp Engage detects a threat, an error message appears and you are not permitted to upload the file. If you see such an error message, contact your Account Manager for more information.

​HTML / HTML Editor​

Adds HTML content to the Content Store.

Click ​HTML-Code​ to enter the HTML manually.

Click ​HTML-Editor​ to generate HTML in WYSIWIG mode.