Goal​

To create a tracking pixel in Engage.

This tracking pixel will be added to the online shop confirmation page by your online shop system. The link to this pixel will be loaded with purchase information to complete the conversion tracking process. (For more information, see Conversion Tracking​).

Procedure

  1. In the ​Main Navigation​ menu, click ​Administration​ > ​Categories​ .
  2. Click on the ​Conversion Tracking​ tab.
  3. Click ​New Conversion Tracking​.
  4. Enter a new Name and a Description for the Conversion Tracking.
  5. Click the ​Save​ button.
    ⇒ The Conversion Tracking is saved and activated in Engage.

View the tracking pixel code​

In the  ​Conversion Tracking Overview​  window, click on the new row entry of the conversion tracking.
The information about Tracking pixels is displayed in the ​Details area at the bottom of the page.
There are four different HTTP fragments, combining cookie-based vs. cookieless tracking and normal vs. secure domains.

Prepare the tracking pixels for use

  1. Certain placeholders needed to be added to all HTTP fragments before use. You must obtain this information from your online shop merchant or shop system.
    • itemcnt =​  Enter the placeholder for the total number of purchased articles. This value will be automatically created by your online shop system.

    • ​amount =​  Enter the placeholder for the total value of all purchased articles. This value will be automatically created by your online shop system.

    • ​random =​  Enter the placeholder for a random number. This prevents the pixel from being saved in the browser-cache, and ensures that the the pixel is reloaded from the Browser each time a visitor opens the page. The random number is created by the online system when generating a page. The random number is stored for 3 minutes in Mapp's database to ensure that a reload of the page within this time is not counted as new conversion.

    • ecm_order_id =​  Enter the placeholder for the purchase order ID. The order ID is created by the online-system when generating the order confirmation page. This ID enables Engage to recognize that this conversion has already been already tracked, even when the page is reloaded within more than 3 minutes.

  2. The following additional adjustments need to be undertaken for all cookieless conversion tracking:

    • ​uemail (alternatively UID)=​  Enter the placeholder of the email or alternatively the UID of your shop system instead of XX_insert_user_email_XX. The UID or user email is added by Engage to each link of a message and handed over to the shop system when the link is clicked. The shop system needs to keep the value within the whole shopping process and to give it back to Engage at the end. The UID allows to identify the user that created the conversion.

    • MID ('message ID' )=​  Enter the placeholder for the message ID. The message ID is added by Engage to each link of a message and handed over to the shop system when the link is clicked. The shop system needs to keep the value within the whole shopping process and to give it back to Engage at the end. The message ID allows to identify the message that created the conversion.

When using cookieless conversion tracking, the message ID (MID) and user ID have to be added to every link of the message (see Add Message ID and User ID to Links (cookieless conversion tracking)​).

Use the tracking pixel for conversion tracking

  1. The tracking pixel must be added to the order confirmation page of your online shop system. This must be done by your online shop system.
  2. Activate conversion tracking within each message to be tracked. For instructions, see Activate Conversion Tracking for Messages​.

As adding the same tracking pixels manually for each message is prone to human error, we recommend setting the tracking pixel inside each group.