Conversion tracking is a measurement tool that reveals whether your email campaigns are increasing website traffic and sales. Information about the message recipient is transmitted to your website or shop system, and then back to Engage. The message ID, user ID, and purchase details for each transaction are transmitted between Engage and the external system.

Using Cookies

To perform cookie-based conversion tracking, Engage places a cookie (event_{EngageEventId}) containing the user ID and message ID on message recipients' computers. The advantage of using cookie-based conversion tracking is that the online shop system does not need to hold or store the recipient information in any way, because it is available on the customer's PC. This means that even if the shopping session is interrupted, tracking can continue. However, many recipients set their browser settings to not accept cookies; such recipients cannot be tracked with this method.

Cookies are created in Engage with a default lifetime of 30 days. To change this, contact your customer service representative. The cookie lifetime can be individually defined in your system settings.

How It Works​

  1. When the recipient clicks a link to the online shop in the message, the recipient is redirected to a Engage website for a fraction of a second.
  2. Engage sets a cookie in the recipient's PC. This cookie contains the User ID and Message ID. The recipient is then forwarded to the online shop landing page.
  3. The recipient completes a purchase. The final shop system page (confirmation page) contains a Engage tracking pixel that is loaded with purchase details.
  4. The pixel is then downloaded from Engage. In the process, Engage obtains the purchase information from the shop system and retrieves the Message ID / User ID from the cookie.
  5. The results of conversion tracking can be filtered and exported from the ​Export Conversion Tracking Statistics​ window (see Export Conversion Tracking Statistics (window)​).

Setting up Cookies Based Conversion Tracking​

Cookies-based conversion tracking requires the following steps:

  1. Create a tracking pixel in the ​Conversion Tracking Overview​ window (see Create a Tracking Pixel​).
    • Using information provided by your shop merchant, adapt the tracking pixel to your shop system (see Adapt a Conversion Tracking Pixel​).

    • Your shop merchant must add the tracking pixel to the confirmation page in your online shop system.

  2. Activate Conversion Tracking for the messages you want tracked (see Activate Conversion Tracking for Messages​ ).