Conversion Tracking is a function that makes it possible to evaluate message performance based on pre-defined goals. This means that you are able to set goals for an email sendout and then check whether the recipient initiated the desired activity. Such activities are dependent on the landing pages that the message links are directed to. Possible goals and associated recipient reactions are:

  • General shopping or the purchase of products within a special product group.

  • Event registration.

  • Request for further information or registration for presentations.

  • Opening special web pages and retrieving information from them.

Shops sites are the primary application for Conversion Tracking. However, every website can use Conversion Tracking to make sure that its email marketing is delivering the desired results.

By tracking shops and checking whether special offers are utilized, Engage Conversion Tracking makes it possible to collect information in Engage about the number of products sold and the value of the purchases.

Explore Conversion tracking