Campaign types allow the specific limitation of the campaign activity within a visit.

Mapp Intelligence differentiates between these campaign types

  • Clicks: When the data source of the campaign (e.g. media code) is tracked.
  • Engagement: All page accesses between campaign click and conversion.
  • Conversion: A website goal is reached and the campaign complies with the default attribution.


  • Viewed: Only available, when campaign views are imported.
  • Offline: Only available, when offline orders are tracked via a separate offline pixel.

Use this dimension for filtering, e.g. for limiting analyses to the landing pages of campaigns.

Additional Information

Training Chapter Campaign Analyses