Shows how often a campaign was clicked.
It is considered how often a data source of an advertising medium was tracked.
Data sources of campaigns are:
|Data Source||Corresponds to the Figure|
|URL parameter (media code)||-|
|SEO||Qty Sources Search Engines WITHOUT URL parameter|
|Social media Source||Qty Sources Social Media Sources WITHOUT URL parameter|
|Other Source||Qty Sources Other Sources WITHOUT URL parameter|
|Direct entry||Entries Entry Sources WITHOUT URL parameter|
A user uses two links in a newsletter:
- Days analysis (Visitors > Traffic)
- Ad Media analysis (Marketing> Campaigns > Advertising Media)
3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.
- Pages analysis (Navigation > Pages > Pages)
Engagement Avg (Campaigns)
URM - Campaign New Visitor CLV
Training document Basic Metrics
Training document Campaign Analyses
You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".