Shows how often a campaign was clicked.
It is considered how often a data source of an advertising medium was tracked.
Data sources of campaigns are:
|Corresponds to the Figure
|URL parameter (media code)
|Qty Sources Search Engines WITHOUT URL parameter
|Social media Source
|Qty Sources Social Media Sources WITHOUT URL parameter
|Qty Sources Other Sources WITHOUT URL parameter
|Entries Entry Sources WITHOUT URL parameter
A user uses two links in a newsletter:
- Days analysis (Visitors > Traffic)
- Ad Media analysis (Marketing> Campaigns > Advertising Media)
3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.
- Pages analysis (Navigation > Pages > Pages)