Shows the categories of clicked campaigns before a website goal was reached. 

The name of this category can be set in the campaign configuration (Mapp Q3 > Configuration > Marketing Configuration > General Settings).

Use this dimension to filter Customer Journey Analyses.
For example, you could limit your analyses on Customer Journeys in which at least once a Newsletter campaign was clicked (assuming you are categorizing Newsletter campaigns within the Campaign Category "Campaigncat 1"):


If you are tracking multiple website goals, you should additionally filter on a specific website goal.

Additional Information

Training chapter Campaign analyses