Mobile push notifications are a useful and effective way to communicate with contacts who use your app, even when the app is closed. Push notifications deliver transactional or engagement information that is related to the app and can have a significant impact on contact retention and activity.
Push notifications give you a unique opportunity to interact with the contacts who download your app. Keep in mind that acceptance of your notifications is purely voluntary on the part of your contact. Here are some best practices to help ensure that your mobile push notifications increase the engagement and loyalty of your contacts.
Make it relevant. Be sure that every notification you send delivers value and benefit to your contacts. For example, send a targeted special offer or timely reminder that is based on the actions and profile data of the contact.
Keep it personal. To be sure that the content you send to your contacts is appropriate and strengthens their relationship with your app, use Mapp Engage selections, personalizations, and groups.
Be short and to the point. State the purpose of your notification in a clear and concise call to action. For example, limit your message to ten words or less. Make sure that your contact can identify the reason for your notification within seconds. To get your point across, use active verbs and straightforward language.
Perfect timing. Evaluate what time of day your contacts are most likely to be receptive to your push notification. Always send messages in the local time zone of your contact. Avoid message sendout at inappropriate hours.
Use location as a trigger. Target your app users in a particular geographical area through geofencing and send real-time push notifications. Encourage customers to visit your nearby store and make a purchase by sending them the latest news, special offers, and discount coupons.
Set your limits. Plan your sendouts carefully. Too many push notifications can alienate your contacts. Mapp Engage provides statistics for every mobile push notification to help you determine the best sendout schedule.
Diversify your strategy. Use Mapp Engage to develop a multi-channel messaging strategy that includes, but is not limited to, mobile push notifications. Reach the largest audience possible with a combination of message types.
Track your results. View the key performance indicators (KPI) of your push notification in the statistics area of Mapp Engage regularly. See exactly which notifications are most successful. Use this information to continually improve the effectiveness of your campaigns.