Shows the average time a media is viewed.

CalculationRun Time / Media Views                                                                 

Example:

A) A user watches a video for 30 seconds, rewinds it and watches another 20 seconds.

The "Run Time" is 30 seconds.

B) The same video is viewed by another visitor until the 10th second.

The "Avg Run Time" is 20 seconds (30+10/2).