Available Data
Generally speaking, Shopware pages can be divided into product pages (product detail views and product category pages) and "special pages".
The plugin always creates the page name (Content ID) from these values and and uses the following structure:
Page name: [language].[hierarchy1].[hierarchy2].[page title]
To be able to evaluate page hierarchy levels at a higher level, the values are transferred as content groups. Also, each page is divided into individual areas.
In the table below you will find an overview of which types are set.
| Page | Value |
|---|---|
| CMS pages | "Editorial content" |
| Blog pages | "Blog content" |
| Product detail pages | "Product details" |
| Category pages | "Category page" |
| Search result pages | "Search page" |
| Account area | "Account" |
| Contact pages | "Contact form" |
| Newsletter pages | "Newsletter" |
| Checkout | "Buying process" |
Additional parameters
Depending on the page type, pages are enriched with additional parameters. These are taken from the corresponding Shopware fields.
The following table provides an overview of the parameters used:
| Parameter | Description | Pages with this Parameter | Setup in Mapp Q3 |
|---|---|---|---|
| Content ID | Page name; basis of the tracking. | All pages. | |
| Content groups | Content structure of the website based on your product categorization or other functionality. | All pages (except start page). | X |
| Product | SKU (Stock Keeping Unit) of a product. | Product views, add to shopping cart, order confirmation page. | |
| Number of products | Number of added/ ordered products. | Add to shopping cart, order confirmation page. | |
| Product categories | Structure of the products in their hierarchical categories. | All pages with information on individual products, for example, product detail pages/order confirmation pages. | X |
| Product status | Adds the current status to the product: "view," "add" or "conf." | Product views, add to shopping cart, order confirmation page. | |
| Order ID | Order number when completing an order. | Order confirmation page. | |
| Order value | Value of an order. | Order confirmation page. | |
| Payment method | Payment method. | Order confirmation page. | X |
| Shipping method | Shipping method. | Order confirmation page. | X |
| Internal search phrases | Searches terms used in the internal search of your website. | Search result page. | |
| Page parameter (SP search results) | Number of search results. | Search result page. | X |
| Customer ID | The internal user ID. | As soon as the user is logged in. |
Creating Parameters and Categories
Some of the parameters captured by the plugin are not configured by default in Mapp Intelligence. These must be set up before data collection begins.
For a detailed description of how to create parameters and categories, see the following sections:
Depending on how many levels you have, you can create the parameters and categories accordingly. The table only shows a sample list of the categories and parameters.
Example
| Element | ID | Recommended Title | Data type |
|---|---|---|---|
| Content groups | 1 | CG - Navigation level 1 | Text |
| 2 | CG - Navigation level 2 | Text | |
| 3 | CG - Navigation level 3 | Text | |
| 4 | CG - Navigation level 4 | Text | |
| 5 | CG - Navigation level 5 | Text | |
| Product category | 1 | PC - Product hierarchy 1 | Text |
| 2 | PC - Product hierarchy 2 | Text | |
| 3 | PC - Product hierarchy 3 | Text | |
| 4 | PC - Product hierarchy 4 | Text | |
| 5 | PC - Product hierarchy 5 | Text | |
| E-commerce parameter | 761 | EP - Payment method | Text |
| 762 | EP - Shipping method | Text | |
| Page parameter | 771 | SP - Search result | Number |