- In the Main Navigation, click
⇒ The Lookalike Audience window opens. .
⇒ The Audience Insights window opens for that lookalike audience. next to the lookalike audience you want to review.
Get a detailed view of how a lookalike audience performed in the past seven days.
Opens the Custom Audience window.
Opens the Audience Insights window for a selected audience.
Select to toggle the display of male constituents of this audience.
Select to toggle the display of female constituents of this audience.
Select the check box to view the performance of the lookalike audience in a specific campaign. In the dialogue box that appears, specify a campaign that targeted this audience. (All impression and click trackers must be implemented to use this feature.) An overview of daily audience performance for the selected campaign opens.
Audience Loads & Reach
Shows the audience loads and audience reach per day. Audience load indicates the number of visitors who were added to the audience on a given day. Reach indicates the number of unique visitors who performed as members of this audience for a given day. Reach indicates how many visitors you potentially touched with your impressions.
Shows the total number of unique users for the lifetime of this audience and for the last seven days.
Shows the overlap between the lookalike audience with other audiences. The overlap calculation divides the number of overlapping users by the number of unique users in both audiences.
Shows gender differentiation of your audience, when available.