To anonymize contacts in the system in compliance with data privacy requirements.
Be careful when selecting this function! The Anonymize Contact function is effective immediately, without a confirmation step.
- In the Main Navigation, click Audience >Administration.
⇒The Contact Management window opens.
- Click All Contacts.
⇒An overview of all the contacts in your system opens.
- To the left of the contact you want to anonymize, click
⇒The system displays a message that the user has been anonymized successfully. The system also sends an email confirmation that the Contact ID and email are anonymized. Anonymize Contact
When you anonymize a contact, you permanently hash the contact with a Secure Hash Algorithm 3. This hashes the address, profile data, and message history for this contact in the entire system. This action cannot be reversed.