The Adobe Commerce platform sends data sets from your stores and websites to Mapp Engage to use in behavior-targeted marketing campaigns. Adobe Commerce data sets include data on customers, subscribers, products, and transactions.

  • Synchronize customer data
  • Synchronize subscriber data
  • Automated product catalog data feed
  • Automated transactional data feed

Use cases

The available use cases depend on your versions of Adobe Commerce and the Mapp Cloud plugin. We always recommend using the latest Mapp Cloud plugin.

Here are some of the possible use cases:

  • Save order data in Transactional Related Data.

  • Subscribe customers to a newsletter.

  • Create multistep welcome programs, birthday and anniversary Campaigns
  • Manage new product launches, seasonal sales campaigns
  • Web and Email recommendations
  • Cart recovery
  • Price drop campaigns
  • Post-purchase surveys
  • Smart coupons
  • Reengagement, reactivation, and churn prevention
  • Multichannel personalization: Email, SMS. Mobile Push, In-App, Web Push, and web (web banners and overlays)