You can use placeholders to insert various types of data into a message or a landing page.

For some placeholders, Mapp Engage accepts an alternative format. The alternative format is called an alias.

Message-Related Data​


Placeholder (Recommended)

Content

Aliases (Alternative)

<%${message['ID']}%>

Inserts the message ID automatically created in Mapp Engage during message sendout.

<%${message['PK']}%>

<%message.id%>

<%messageid%>

<%mid%>

<%${message['RecipientCount']}%>

Inserts the number of message recipients.


<%${message['name']}%>

Inserts the name of the message. This name identifies the message in the system. The message name is not visible to the recipient of the message.

<%message_name%>

<%${message['Subject']}%>

Inserts the message subject line (for an email message).


<%${message['externalId']}%>

Inserts an external ID that was defined when the message was created in Mapp Engage.


<%${message['Author']}%>

Inserts the first and last name that is stored in Mapp Engage for the user who sends the email.


<%${messagecategory['Name']}%>

Inserts the name of the message category.



Group Data​


Placeholder

Content

Aliases

<%${group['name']}%>

Inserts the name of the group.

<%group.Name%>

<%listenname%>

<%list_name%>

<%nome_del_gruppo%>

<%nom du groupe%>

<%nombre de la lista%>

<%gruppenname%>

<%group_name%>

<%groupname%>

<%gname%>

<%${group['ID']}%>

Inserts the ID of the group. Mapp Engage assigns this ID automatically during the group creation.

<%gid%>

<%group.pk%>

<%${group['categoryID']}%>

Inserts the group category ID.

<%group.catid%>

<%catid%>

<%categoryid%>

<%grpcatid%>

<%${group['language']}%>

Inserts the ISO language code of the language that is stored for the group. For example, en for English.

<%group.language%>

<%group_language%>

<%group_Language%>

<%group_lang%>

<%${group['ISOCountryCode']}%>

Inserts the ISO country code of the group.

<%group_country%>

<%${group['email']}%>

Inserts the email address that is created for the group in the group settings.

<%listen-emailadresse%>

<%list_email email_del_gruppo%>

<%adresse email du groupe%>

<% email de la lista%>

<%group_email%>

<% gruppenemail%>

<%groupemail%>

<%gemail%>

<%${group['Description']}%>

Inserts the description that is created for the group in the group settings.

<%beschreibung%>

<%list_description%>

<%descrizione_del_gruppo%>

<%group_description%>

<%description%>

<%groupdescription%>

<%grpdsc%>

<%${group['Maildomain']}%>

Inserts the domain from which your email messages are sent.


Domain Data​


Placeholder

Content

Aliases

<%${domain['webDomain']}%>

Inserts the web domain of your Mapp Engage system.


<%${domain['mailDomain']}%>

Inserts the email domain with which you send emails from your system.


<%${domain['Sysname']}%>

Inserts the name of your Mapp Engage system.


<%${domain['PK']}%>

Inserts the ID number of your Mapp Engage system. This number is assigned automatically to your system when the system is created.


Contact Data​


Placeholder

Content

Aliases

<%${user['EmailDomain']}%>

Inserts the email domain of the contact.


<%${user['PK']}%>

Inserts the ID number of the contact.

Mapp Engage assigns a unique ID number to every contact in the system.

<%${user['ID']}%>

<%userid%>

Group Category Data​


Placeholder

Content

Aliases

<%${groupcategory['pk']}%>

Inserts the ID number of the group category. Mapp Engage assigns this number automatically when the category is created.

<%group_category_id%>

<%groupcategory.pk%>

<%${groupcategory['label']}%>

Inserts the name of for the group category

<%group_category_label%> <%groupcategory.label%>

<%${groupcategory['description']}%>

Inserts the description that is created for the group category

<%groupcategory.description%> <%group_category_description%>