After having set up a data layer with initial parameters as described here, you need to map the parameters in Tag Integration. Otherwise, the values are not used for tracking. For this purpose, values from the data layer are created one by one as parameters in Tag Integration.

To create parameters in Tag Integration, proceed as follows:

  1. In Tag Integration, navigate to Parameters in the main navigation area.


  2. Click New parameter to add a new parameter.

  3. Now make the settings for this parameter:

    ParameterDescriptionExample
    NameEnter a name for the new parameter.Customer ID
    DescriptionOptionally, add a description to the field provided.Contains customer ID after login
    Type

    Select from the dropdown list the required type, from which the value should be read out:

    • JavaScript variable

    • URL parameter, for example, to process campaign codes that are already linked to this URL

      All URL parameters have to be UTF-8 encoded.

    • Mobile parameter
    		JavaScript variable
    Definition

    Add the name of the JavaScript variable or URL parameter.

    • if you are using "wts": "wts.get ('customerID')
    • if you are using other: arrayname[variableposition].variablename

    Double quotation marks are not allowed.

    _ti.customerId


  4. Click Create to add the new parameter. The new parameter will be added to the list of existing parameters in the overview. You have now successfully created new parameters, which you now have to assign to the tracking function in the Mapp Intelligence plugin.

Although 90% of the usual tracking requirements are covered with individual parameters, such as recording pages, adding individual information to pages, tracking of products and orders, forms, etc., you can even improve the tracking performance using event-driven tracking. Please read the description of this feature in the chapter Event-driven Functions.