In some cases it may be useful to transfer data from the Tealium Data Layer to the Mapp Intelligence tag that is not implemented by default. For example, if you are using your own custom plugin, or if there is a new feature in the Mapp Intelligence pixel that is not yet included in the Tealium Mapp Intelligence tag.
In this section, you will learn how to create custom input for the Mapp Intelligence pixel in the Tealium.