Goal​

To add the message ID and user ID to a message link. These "loaded" links transmit the message and user information to your online shop system during Cookieless Conversion Tracking (see ​Cookie-Less Conversion Tracking​).

For more information, see ​Conversion Tracking​.

Prerequisite​

A group must be created in Mapp Engage. Messages set up for conversion tracking will be sent to this group. 

Procedure

  1. In the ​main navigation​ menu, click Audience ​Groups​.

  2. Next to the group desired for the sendout, click .

  3. Click the ​Tracking & Links​ tab.

  4. Expand the ​Link Parameters​ area.

  5. Click to open input fields for Link Parameter 1.

  6. In the first input field, enter ​the  UID​.

  7. Position the mouse in the second input field and click the Personalization​ button.

  8. In the ​Personalization Parameters​ window, go to Identifiers and select ​User ID ​from the drop-down list.

  9. Close the window. The placeholder ​ <% user.PK%> ​ is inserted into the second input field.

  10. Click  to open input fields for Link Parameter 2.

  11. In the first input field, enter ​ MID​.

  12. Position the mouse in the second input field and click the Personalization​ button.

  13. In the ​Personalization Parameters​ window, go to Identifiers and select ​Message ID ​from the drop-down list.

  14. Close the window.  The placeholder ​<%message.PK%> is inserted in the second input field.

  15. Click the ​Save​ button to save your settings. The message ID and user ID will be added to every link of every message sent to this group. This is not detectable by the recipient.

  16. Click the ​Save​ button to save your settings. The message ID and user ID will be added to every link of every message sent using this delivery settings profile. This is not detectable by the recipient.

Related Topics

To exclude some links, please see ​Exclude Links From Link Parameters​.

To activate conversion tracking, you also need to create a tracking pixel and activate conversion tracking for each specific message (see ​Create a Tracking Pixel​  and ​Activate Conversion Tracking for Messages​).