Goal​

To add the message ID and user ID to a message link. These "loaded" links transmit the message and user information to your online shop system during Cookieless Conversion Tracking (see ​Cookie-Less Conversion Tracking​).

For more information, see ​Conversion Tracking​.

Prerequisite​

A group has been created. This is the group in which messages to be conversion tracked will be sent in Engage.

Procedure

  1. In the ​Main Navigation​  menu, click on ​Groups​ .
  2. Next to the group desired for the sendout, click  .
  3. Click the ​Tracking​  tab.
  4. Expand the ​Link Parameters​ area.
  5. Click  .
    ⇒ Two input fields are opened to create Link Parameter 1.
  6. In the first input field, enter ​UID​.
  7. Position the mouse in the second input field and click the ​Personalisation​ button.
    ⇒ The ​Personalisations Parameters​  window is opened.
  8. Under Identifiers, select ​User ID​  from the drop-down list.
  9. Close the window.
    ⇒ The placeholder ​<% user.PK%>​  is inserted into the second input field.
  10. Click  .
    ⇒ Two input fields are opened to create Link Parameter 2.
  11. In the first input field, enter ​MID​.
  12. Position the mouse in the second input field and click the Personalisation​ button.
    ⇒ The  ​Personalisations Parameters​  window is opened.
  13. Under Identifiers, use the drop-down list to select the placeholder ​Message ID​ . Close the window.
    ⇒ The placeholder ​<%message.PK%>​  has been inserted in the second field.
  14. Click the ​Save​ button to save your settings.
    ⇒ The message ID and user ID will be added to every link of every message sent to this group. This is not detectable by the recipient.
  15. Click the ​Save​ button to save your settings.
    ⇒ The message ID and user ID will be added to every link of every message sent using this delivery settings profile. This is not detectable by the recipient.

Related Steps

To exclude some links, please see ​Exclude Links From Link Parameters​.

To activate conversion tracking, you also need to create a tracking pixel and activate conversion tracking for each specific message (see ​Create a Tracking Pixel​  and ​Activate Conversion Tracking for Messages​).