- In the Main Navigation, click
⇒ The Lookalike Audience window opens. .
- Click Create Audience.
⇒ The Add Lookalike Audience window opens.
Compose an audience from your existing pools of visitors to extend your reach to similar visitors on other platforms.
Add Lookalike Audience
Saves your entries and starts to build the lookalike audience that you specified.
Opens the Lookalike Audience window.
Enter a descriptive name for the lookalike audience.
Select from the drop-down list the external platform where you want to extend your audience reach. The drop-down options are the platforms that are integrated with your software. You can enable additional platforms from the Integrations window. If the desired platform does not appear there, you can request support to integrate it.
Select from the drop-down list the source you want to base your lookalike audience on. Possible sources include pixels, custom events, custom success events, external pixels, and custom audiences. Once you make a selection, a search field opens for you to specify individual audiences or custom events, for example.
Choose the method that you want to use to extend to audience to similar visitors:
Limit your list of visitors to those visitors that you collected through the selected mobile device. Your selection enables you to optimize your campaigns for that device. You can choose more than one.
Privacy & Compliance