By using the Zapier Connector, you can easily add Facebook leads to Mapp Engage.  The setup below requires creating integration explained here


  1. Create a Lead campaign in your Facebook Marketing platform. 

  2. Add your Facebook account to Zapier. See this help article to find out how.

  3. Create new Zap.

  4. Choose Facebook as a source and click on Continue.




5. Choose Mapp Connect > Create User Event.



6. Add fields from the source to be sent to Mapp Engage.

    1. Remember about field format – the email field is required.
    2. Mapping and Mapp Connect plugin covers all Mapp engage core attributes – you don’t need to add them in the Mapping tab in the addon setting. 
    3. Add any other (custom or addon) attributes and before turning on the zap, set them up in addon mapping settings.

Example 1: Add a custom attribute

Here we are adding one custom attribute. With a custom attribute, the user can have only one value which can be overridden by other integrations or by a Whiteboard.

  1. Create User Event with additional parameters in Zapier.



  2. Go to Mapping Details and add a new custom attribute by clicking on the + button.

  3. Add the same source as in Zapier and choose an attribute from the drop-down list.


  4. Save your Zap and turn it on.


Example 2: Add an addon attribute

Here we are adding one addon attribute. With an addon attribute, you can have the same attribute but differentiated by integration. Every sales representative in your organization can have an integration set up.

This way, the values cannot be overridden and the customer can have different status per integration.


  1. Create User Event with additional parameters in Zapier.


2. Go to Mapping Details and add a new addon attribute by clicking on the + button

3. Add the same source as in Zapier and choose an attribute from the drop-down list.



4. Save your Zap and turn it on.

See how to send a transactional email with the order confirmation.

Further Recommendations

Entering a group can be a Whiteboard step for further campaign purposes. A user who is already in the system, will be added to the group and their attributes will be updated.

If the user is already in this group, member attributes will be updated. 

A similar path can be created for any other social media lead campaign or CRM system.