Shows the order, in which the ad media were used prior to the reach of a website goal.
Directly following accesses of the same ad media are aggregated.
A user uses the following ad media prior to reach a website goal:
Ad media A > Ad media A > Ad media B > Ad media A
The ad media path (aggregated) is:
Ad media A > Ad media B > Ad media A
If you only see a single ad media, this means, that no other ad media was tracked within the customer journey.
If you track multiple website goals, filter this analysis on one website goal.