Shows the lowest level in the campaign view. Based on the ad media, the campaign measurement is done.

For automatically tracked campaigns, the media code is used as the value. This dimension will also show the media code for ad media which have a dynamic headline.

Ad media can be aggregated via campaign categories. This allows a super-ordinate analysis.

The ad media dimension can also be renamed in the campaign configuration.

Additional Information

Training Chapter Campaign Analyses

Training Chapter Campaign Configuration

You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".