To evaluate the number of times an HTML message was opened. For this purpose, a tracking pixel is inserted into the message. The settings for activating opening tracking are group specific.


Background Information​

Tracking of opens in a message is made possible by the insertion of a tracking pixel (see ​How Mapp Engage Measures Email Marketing Success​).



  1. In the ​Main Navigation​, click Audience > Groups ​.
    ⇒ The ​Group overview​ window is opened.
  2. Click  next to the group.
  3. Select the ​Tracking​ tab.
  4. Activate the checkbox ​HTML opening tracking​.
    ⇒ When you send HTML messages with this group, a tracking pixel will now be inserted into the message.
  5. In the area ​tracking pixel is added​, select whether the HTML code for the tracking pixel is added to the beginning or the end of the message.
    ⇒ The tracking pixel is inserted during sendout. If you edit the message in the editor, you cannot determine the position of the tracking pixel.
  6. Click ​Save​.
    ⇒ The changes to the group settings are saved. During every sendout in this group, a tracking pixel is automatically added to the HTML message.
    Data about the number of opens is available in the ​Statistics​ area.