To evaluate the number of clicks on a message. The settings for link-tracking are group specific.
Link tracking is only possible when links are redirected to a Mapp Engage address (see How Mapp Engage Measures Email Marketing Success).
This redirection is activated for text and HTML messages in the group settings. Link tracking is activated for HTML messages without any further changes. With text messages, you can decide whether the display of the actual destination address is critical, that is, whether the links displayed can be redirected. Evaluation of the clicks is only possible when redirection is activated.
In the case of personalized links (e.g. in single messages), Mapp Engage evaluates the links only as a summary, as theoretically an infinitely large number of personalized, individual links can be created. If the links should be individually evaluated despite the possibly very large number, this must be explicitly set up.
Links that are partially or completely stored in the attributes or in related data are not always recognized by Mapp Engage. After a test sendout, you can check under the tab Tracking & Links whether the links can be evaluated (see Link Analysis (tab)).
- In the Main Navigation, click Audience > Groups.
⇒ The Group overview window is opened.
- Click next to the group.
- Select the Tracking tab.
To track links in HTML messages, activate the option Track links in HTML messages.
⇒ During message sendout, all links in the message are automatically adapted for tracking. The link address is changed to a Mapp Engage page that automatically redirects visitors to the actual destination page. The recipient does not notice the redirection, as it happens almost instantaneously.
To evaluate links in a text message, click Track links in text messages.
⇒During message sendout, all links in the message are automatically adapted for tracking. The link address is changed to a Mapp Engage page that automatically redirects visitors to the actual destination page. In the text message, the recipient sees the Mapp Engage link address, and not the final destination address on your website. The recipient only sees the final destination address once Mapp Engage has redirected the links.
To evaluate individual links, i.e. links that are created during personalisation, activate the option Track individual links in personalized messages.
⇒Tracking individual links is only appropriate if you can assume that you will have a manageable number of different links in the final messages.
⇒ The changes to the group settings are saved. In every sendout with this group, the links are adapted and tracked according to your settings.