What is Mapp Academy?

Mapp Academy is Mapp’s e-learning platform!

Learn more about Mapp Acquire on your own time, and in a more personalized way. Our courses include text, animations, videos, and quizzes.  You can even earn certificates to display your skills!

How can I sign up?

You can sign up at academy.mapp.com.

Which content is available?

The content is divided into learning paths.

Basic Learning Path

Basic includes everything you need to know to work with Mapp Acquire.

CourseWhat you will learn
  • What is Mapp Acquire used for?
  • How does Mapp Acquire fit into the Adtech space?
  • Carry out user and permission administration
  • How to enable integration between Mapp Acquire and an execution platform such as Mapp Engage
  • Understand the other Setting options available
Data Collection
  • How do I create a pixel using standard modules?
  • How can I import 1st, 2nd, or 3rd party data and synchronize it with Acquire pixel data?
  • How do I manage the user attributes that may be created in Mapp Acquire?
  • What are the different types of events?
  • How do I configure events in a pixel?
  • How can I capture event data in a custom attribute?
  • How can I execute an external pixel from an event?
  • Where can events be used in Acquire and Engage
  • How do I create a Custom Audience?
  • How can I add and remove users to and from an audience?
  • How do I create a Lookalike Audience?
  • How do I run reports using Report Central?
  • What are Audience Insights?
  • become a certified Mapp Acquire Basic user!
  • 30 minutes test
  • 20 questions to answer
  • 75% passing score

Advanced Learning Path

The advanced Learning Path includes the following courses:

CourseWhat you will learn
Integration with Engage
  • What do I need to set up in Mapp Engage?
  • What do I need to configure in Mapp Acquire?
  • How are contacts matched between Acquire and Engage?
  • What extra features are available in Mapp Engage after integration?
Certification Test
  • become a certified Mapp Acquire Advanced user!
  • 20 minutes test
  • 15 questions to answer
  • 75% passing score

Where do I find the Acquire courses?

In Mapp Academy, click on Courses > Learning paths.