What is Mapp Academy?
Mapp Academy is Mapp’s e-learning platform!
Learn more about Mapp Intelligence on your own time, and in a more personalized way. Our courses include text, animations, videos, and quizzes. You can even earn certificates to display your skills!
How can I sign up?
You can sign up at academy.mapp.com.
Which content is available?
We offer a basic learning path and advanced courses.
Basic Learning Path
Basic includes everything you need to know to work with Mapp Intelligence.
| Course | What you will learn |
|---|
| A Brief Introduction to Web Analytics | - What is web analytics, and what are its uses?
- What is the most common approach to collecting web analytics data?
|
| Using the Frontend: Basics | - How do I navigate through the Mapp Intelligence interface?
- What's the difference between reports and analyses in Mapp Intelligence?
- How do I create and edit analyses?
|
| Basic Metrics and KPIs | - Why is it important to know about Basic Metrics?
- What are KPIs and why are they important?
|
| Reports | - For which purposes do I use reports in Mapp Intelligence?
- How do I create, edit, share, and export a report?
- Which elements can I add to reports and what's their purpose?
|
| Basic Analyses | - With the help of which analyses can you answer essential questions?
- Where are the analyses located?
- Which metrics are often used?
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| Certification Test | - Become a certified Mapp Intelligence basic user!
- 30-minute test
- 15 questions to answer
- 70% passing score
|
Advanced Courses
The following advanced courses are available:
| Course | What you will learn |
|---|
| Processes | - What is a process?
- How do I interpret the process analysis?
- How do I configure a process?
|
| Campaign Analyses | - What are campaigns?
- Which campaign analyses are often used?
- What is a customer journey?
- Which attribution models are available?
|
| Overview of Integration Phases | - What are the typical phases you need to run through to integrate Mapp Intelligence?
|
| Technical Onboarding | - What can be tracked in Mapp Intelligence?
- Which categories and parameters are available?
- Which general approaches for tracking data does Mapp Intelligence offer?
- How can I set up the tracking for websites?
|
| Reviewing Browser-based Tracking Data | - How do I review which data is sent to Mapp Intelligence by using the Mapp Cloud Debugger Plugin?
- How do I specifically check product data and data for custom parameters?
|
Where do I find the Intelligence courses?
In Mapp Academy, click on Courses.