Mapp Intelligence: Google Ads API Improvement

  With our Google Ads API you can synchronize all Google Ad campaigns with Mapp Intelligence. Important metrics like cost and clicks will also be automatically imported. This can help you understand the performance of your campaigns in great detail. Predefined metrics can even be used to analyze and compare the CPO and ROI of each channel.

With this major improvement, we now support all Google Ad-types and allow the automatic import of cost data into predefined regular cost metrics.

Learn more...

Mapp Engage: AI-based "Topics of Interests" for Customer Segments

  Mapp uses advanced machine learning to better understand what your contacts are interested in. With the new criterion Topics of Interest, the Segmentation Builder will now help you reach audiences with very specific content based on their engagement with your messages. Learn more...

Mapp Intelligence: Analytics API enhancements

 We've now made it even easier to build your own API queries by allowing you to easily access lists of all objects. Learn More...

 

Mapp Intelligence: UI and UX Improvements
  The Mapp Intelligence interface has been fine-tuned for an improved user experience. Apart from optimizing readability, we have updated tooltips, icons, and other elements. Enjoy a clearer and more intuitive user interface. Learn more...
Mapp Intelligence: All custom parameters now supported in pivot table
  A pivot table allows the combination of multiple dimensions in one analysis. It is a powerful and frequently used feature by Mapp Intelligence users. With this update, we now support all custom parameters in a hierarchical view. So far, parameters with multiple values were not supported (except E-Commerce Parameters). Learn more...
Mapp Intelligence: Multi-Factor Authentication (MFA) and Password Reset
  Mapp Intelligence now offers multi-factor authentication (MFA) for improved security. The feature uses standard apps such as Google Authenticator or Authy, and is simple to set up. Upgrade your account security with the new MFA for Mapp Intelligence. Learn more...
Mapp Intelligence: New Login Page URL
  Mapp Intelligence redirects to a new URL for its login, multi-factor authentication and password reset pages! Don't worry - you keep using suite.webtrekk.com and your old bookmarks still work - you will just be redirected. Learn more...
Mapp Cloud: Debugger
  We're now simplifying the process of checking your pixel integrations with a new Chrome browser extension. Learn More...
Mapp Intelligence: Integration for VTEX
  VTEX customers can now automate their Mapp Intelligence pixel integration. Learn More...
Mapp Intelligence: Data Streams Monitoring
 Great news for all Data Streams users! You can now monitor data flows in all your streams within the Mapp Intelligence interface. This makes it easier to check your overall system health, Data Streams' performance, and to spot potential hiccups. Learn more...
Mapp Intelligence: Marketing Automation Improvement
Marketing Automation now includes the last successful visitor update and the number of updated visitors. Both pieces of information are shown in the footer of each page. Learn More...
Mapp Cloud: Anonymized Tracking Option for Email
  We're now giving you more options to protect your email recipient's privacy! Learn more...
Mapp Engage: Whiteboard AMP Automation
  AMP email provides interactive in-mail capabilities that improve user experience, and your marketing. Mapp is taking AMP email a step further - you can now automate message sendout with our Whiteboards solution. Learn more...
Mapp Engage: Improved Segmentation List Building
  It is now easier to add enumerated attribute values to your segments in the Segmentation Builder. You can add values in bulk, using the new insertion wizard. Learn more...
Mapp Engage: Improved Error Reporting for Whiteboard Imports
  Whiteboards now offer improved import notifications. For all time-based whiteboards, you can activate notifications in case imports have failed. Learn more...
Mapp Engage: Flutter Support
  Mapp Engage now offers easy integration with your Flutter apps! Learn More...